Evaluation of Sustained Enforcement, Education, and Engineering Measures on Pedestrian Crossings

Status:  Complete
Report Date:  07/25/2019

Summary:

Pedestrian injuries and fatalities represent a growing percentage of all traffic injuries and fatalities across the nation. In 2016, 60 pedestrians were killed in Minnesota, the highest number since 1991. The St. Paul Police Department and community partners collaborated with researchers at the University of Minnesota and Western Michigan University, along with staff at MnDOT, to evaluate a program that employed multiple strategies over a year in a focused effort to change drivers' yielding behavior to pedestrians in crosswalks. By using diverse means of community education, high-visibility police enforcement, low-cost engineering (such as signs in streets), as well as highly visible signs announcing desirable changes in drivers' behavior near the end of the project, researchers and their community partners were able to document substantial changes in drivers' behavior. Improvements were seen not only at the 16 research sites, but also at generalized intersections across the city as various media spread the word of the importance of stopping for pedestrians. The program was a success and could easily be transferred to other communities across the state.

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