Research & Innovation

Mobile Advertisements for Work Zones

Summary:

The moving vehicle geofencing project used existing marketing geofence tools in a new way to help share information with the public. These tools used mapped locations to target specific areas—like a road or construction zone—with updates about nearby construction projects. The project supported MnDOT’s communications team in giving people early warnings about upcoming work. This approach added another layer of outreach for both local and regional travelers. People received project information through digital ads on popular websites and social media platforms they already use on their phones. These messages appeared as regular web ads after a driver passed through a targeted area, not as text messages, so they did not interrupt anyone while driving. This method helped reach commuters who traveled through construction zones, not just people who lived nearby, and expanded beyond traditional mailings and media announcements.

Final Deliverables:

• Mobile Advertisements for Work Zones (Fact Sheet #2025-50)

Related Materials:

Related Research:

• Systems for Notifying the Public of Local Road Closures Using Smartphone Map Applications

Project Personnel:

Principal Investigator:  Connected and Automated Vehicle Office
Project Coordinator:  Not Available